Data Science.

Création de valeur par la récolte et l’analyse de données business afin d’identifier tous les leviers de croissance.

La seule façon de pouvoir maximiser votre profit est d’avoir une compréhension globale de votre business et de vos utilisateurs. L’analyse approfondie de vos data business est dès lors une composante essentielle de notre activité.

La valeur des données n’est plus à démontrer, cependant, il est important de savoir collecter, documenter et identifier celles qui peuvent apporter de la croissance et de nouveaux revenus. Cela nous permet notamment de définir la valeur de chacun de vos clients, en fonction de sa provenance, et de calibrer vos campagnes de performance média en conséquence pour en maximiser le profit.

Au-delà de ces analyses, nous proposons des solutions de récolte de données et de tracking permettant d’enrichir l’intelligence commerciale de nos clients. Nos experts pilotent vos campagnes en associant des outils d’analyse aux meilleures solutions prédictives et statistiques. Notre expérience et notre expertise nous permettent de soutenir vos actions marketing pour croître sur le marché suisse comme à l’international.

Récolte de données

Nous assurons les spécifications technico-fonctionnelles pour la mise en place d'un plan de tracking de données stratégiques.

Analyse de données

Analyse des données consommateurs afin d’en ressortir les éléments clés pour piloter les campagnes marketing.

Indicateurs prédictifs

Certaines valeurs se trouvent dans les data, d’autres doivent être prédites afin de simuler un recul plus important sur les données.

Dashboard

Conception et alimentation de dashboards permettant le pilotage des actions marketing omnicanal.

Témoignages

``These guys are obsessed with performance and results, their approach delivered results consistently in the last 2 years and was instrumental in Batmaid becoming the #1 platform in Switzerland.``

Andreas-Schollin-Borg-performance-media-bright
Andreas Schollin-Borg Co-founder & CEO @ Batmaid

“We have chosen to work with Bright to boost our growth in the highly competitive real estate market. They took care of all aspects of our marketing, online and offline: the strategy, the implementation, the data analysis and the resulting campaign adjustments. Their precision and their business knowledge was key in making our business take of and thrive.”

Eric Corradin
Eric Corradin Co-Founder & CEO @ Neho

``What makes Bright different from other online marketing agencies is their
experience in accompanying young companies. They always challenge the
state of play, are very proactive and focus on long-term performance rather than short-term goals, which is essential to accelerate growth``

bastian-heer-smood-bright
Bastian Heer Marketing Director @ Smood

``The right business-mindset, detail-orientation and growth expertise. Bright is not only managing digital campaigns; they focus on your business as a whole. We saw the difference right away when we started to work with them. This is why we have chosen Bright to accompany us with our launch in the first market outside of Switzerland and to grow internationally.``

nicolas-hildenbrand-performance-media-with-bright
Nicolas Hildebrand Founder & CEO @ WatchDreamer

``Bright offers us much more than just campaign management. They are the driving force in the marketing strategy. They started by analysing the value of our clients in order to better exploit different marketing channels. They constantly A/B test different hypotheses in order to optimise our conversion rates and to improve our acquisition costs. This allowed us to completely rethink our budget and to conduct highly effective and performance-oriented marketing.``

David-EL-EINI-foxstone-performance-media-bright
David El-Eini Co-fondateur & COO @ Foxstone

``Bright carries out 100% performance-oriented precision work. They have enabled us to strongly optimise our costs and focus on what really works for us. There is no doubt that they are committed to growing our business. They have successfully introduced us to marketing channels that we never thought would be profitable for us. Thanks to this fruitful collaboration we will be launching 2 new markets very soon.``

Kerim Mekzume performance bright
Kerim Mekzume CEO @ VerySmartPhones

``Before we met Bright, we spoke with a couple of agencies which all had the same mindset and approach. What stroke us quickly was their obsession to help us make more money. They focus on what truly matters … that’s what makes them different! The results quickly followed.``

alexandre-bonvin-performance-media-bright
Alexandre Bonvin CEO @ kisskiss.ch

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